GMMSO, Global Management Marketing Strategy Online, is essentially a Project-Based Learning (PBL), reseach and planning tool designed to be used for international business projects as a part of a course or on its own.
• Is based on both international business theory and practical, hands-on experiences.
• Will assist you in making strategic marketing/management decisions on how to expand a company’s business internationally by conductin a situation analysis of a company, idendify best contry for entry and determine the most effective entry mode strategy.
You are provided with helpful tools such as step-by-step instructions, targeted internet resources, case examples and glossary.
The GMMSO platform enables you to work online (individually and/or in groups) from anywhere in the world.