GMMSO - Global Management Marketing Strategy Online

GLOBAL MANAGEMENT MARKETING STRATEGY ONLINE

Will help your company to enter or expand into foreign markets

GLOBAL MANAGEMENT MARKETING STRATEGY ONLINE

Will help your company to enter or expand into foreign markets

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Endorsements

I have been using the GMMSO software for many years and it is with great delight that I see the 4th edition available. Based on our class experience with the GMMSO, I would not hesitate to recommend it to any lecturers who are willing to make their classes more practical, innovative, relevant and engaging, in order to prepare students capable to deliver real case project solutions to their future or current employers. In fact, The GMMSO software is so well structured and based on a very solid theoretical framework that we have to adopt and use it as the basis for our International Strategic Management course which is part of MBA and MSc in International Business programmes.

Dr. Emanuel Gomes

Senior Lecturer (Associate Professor) in International Business and Strategy The Department of Strat

University of Birmingham, UK.

WHAT IS GMMSO?

Global Management Marketing Strategy Online, http://gmmso.com , is essentially a Project-Based Learning (PBL), tool designed to be used for international business projects as a part of your course (International Business/ International Marketing/Management/Strategy) or on its own.  GMMSO is based on both international business theory and practical, hands-on experiences. GMMSO software is interactive, user friendly, real time, cost effective, and save time!

 

GMMSO will assist your students in:

Performing a situations analysis of a company,

Identify best markets for the company’s products or services,

Determine best entry mode strategy

Develop global plans and marketing strategies.

Students are provided with helpful tools such as step-by-step instructions, targeted internet resources, case examples, and glossary.

GMMSO will add value and will be excellent addition to your courses. Surveys conducted by instructors using the software have proven that the software enhanced the skills of their students such as critical thinking, web-based research, team working, and critical decision making.

WHO SHOULD USE GMMSO?

STUDENT BENEFITS

INSTRUCTOR BENEFITS

BUSINESS BENEFITS

Endorsements

I have been using the GMMSO software for many years and it is with great delight that I see the 4th edition available. Based on our class experience with the GMMSO, I would not hesitate to recommend it to any lecturers who are willing to make their classes more practical, innovative, relevant and engaging, in order to prepare students capable to deliver real case project solutions to their future or current employers. In fact, The GMMSO software is so well structured and based on a very solid theoretical framework that we have to adopt and use it as the basis for our International Strategic Management course which is part of MBA and MSc in International Business programmes.

Dr. Emanuel Gomes

Senior Lecturer (Associate Professor) in International Business and Strategy The Department of Strat

University of Birmingham, UK.